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Web Terms & Internet Terminology

Being able to understanding the web terms and internet terminology someone in the web industry is saying to you could be of value and make your life easier. Below is our comprehensive internet glossary of web terms and web terminology. Web terms like seo, serp, sem, ppc and internet marketing to name a few can be found below.. List of tech terms and acronyms.

address bar | adsense | adwords | alt tag | asp | banner ads | backlinks | beta | blog | browser | browsing | cache | catchall email account |chat | content | cms | code | conversion | cookie | css | cpm | database driven | directory | domain name | dns | download | dreamweaver | dynamic content | ecommerce | email | email autoresponder | email client | email publications | e-zine | newsletters | moderated mailing lists | encryption | flash | forum | frames | ftp | gif | hits visits | hosting | html | http | https | hyperlinks | ie | imap | ip address | isp | javascript | jpeg | keyword | keyword frequency | keyword density | link | link exchange | link popularity | mailserver | mailto:link | mailing list | meta description tag | meta keywords tag | organic search | opt-in email marketing | optimise | php | page rank | pdf | ppc | pop | propagation | pr | reciprocal links | redirect | root | robot spider | robots.txt | script | search engine | sef | search engine listing | sem | seo | search engine ranking | serp | ssl | server | server-side | sitemap | spam | splash page | streaming | subdomain | timeout | title tag | traffic | upload | url | view source | virus | webmail | web page | website | website address | website accessibility | www | xml | zip


ADDRESS BAR - The white bar towards the top of your computer screen. It will normally have something typed in it that starts with http:// or “www.” This is where you type in the address of a website that you want to visit. Example:  go back top

ADSENSE - A Google service that puts advertisements on others' websites automatically. Google pays the website owners for publishing its ads.(See also pay-per-click.)  go back top

ADWORDS - A Google service that accepts advertisements for placement on others' websites. Advertisers pay Google for this service, and Google shares this revenue with the other website owners who publish these ads. (See also adsense, and pay-per-click.)  go back top

ALT TAG - The alternative text that the browser displays when the website visitor does not want to or cannot see the pictures present in a Web page. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.  go back top

ACTIVE SERVER PAGES (ASP) - A coding language that is compatible with Windows servers. Normally used for increased functionality on a website or to work with a database. It works in conjunction with html and html variants.  go back top

BETA - A term we use for websites that are in a "live" testing phase. People can use it but can expect some hiccups.  go back top

BLOG - An online journal or diary and currently a very popular method of sharing your thoughts with the world. Popular marketing tool as well.  go back top

BROWSER - When you visit a website, you are seeing it on a browser. Websites look very different in reality to what you see when you visit it. Everything is in fact encoded. A browser is the piece of software that reads and translates HTML-coded web pages so everything you see is an attractive page rather than a lot of code. Two popular browsers are Firefox by Mozilla and Internet Explorer by Microsort. If someone tells you to open a browser window, they are telling you to activate your browser so that an internet window opens up on your computer.  go back top

BROWSING - Going to different websites on the internet and looking around. A bit like window shopping, but on the internet instead of in a mall. Think of going into a bookshop and browsing. It's the same thing.  go back top

CACHE - Your browser stores everything it reads on the user's hard disk. The place where it stores all this is called the "cache".  The next time you access the same page, it uses the cached version, which is much faster. The irony is that if your cache gets too full, it in fact makes your computer work a lot slower. It's a good idea to empty your cache regularly to keep your computer working optimally. To learn how go to google or your favorite search engine and search for "how do i empty my cache"  go back top

CATCHALL email account - This refers to an email folder that will catch any and all emails sent to your domain, even if there is no such address there. For example, you only have one email address on your domain, which is Now if someone sends an email to, the catchall will accept this email and store it, even though the address is invalid. Catchall's used to be a great idea in case someone spelled you name incorrectly - you would still get the email. However, these days it's a bad idea to use a catchall because spammers target these ferociously and you will end up collecting loads of junk that will either swamp your inbox or cause your mailbox to become so full that legitimate emails bounce.  go back top

CHAT - In the context of the internet "chat" is a feature that allows users from all over the globe to communicate in real time or almost real time. Conventional chat is communication via typing which then appears on the recipient's screen. Complete chat communities exist that allow people to join in on general conversations with many other users at the same time or with a single person at a time. These "meeting places" are referred to as "chat rooms".  go back top

Content - The information on a web page and website: text, images (pictures), sound recordings, PDF files, etc.  go back top

Content Management System (CMS) - A dynamic website that is normally database driven and which enables the owner/user to manage the content of their own website (make changes) without needing to know any coding at all.  go back top

CODE - Nothing that you see on the internet is what it appears to be. Everything is coded in one way or another to achieve the exact look, layout and functions. There are different types of code and coding languages that are used to develop websites as well as all computer programs and software.  go back top

CONVERSION - A marketing term that refers to how many website visitors convert to buyers. If 1 out of every hundred visitors to a site end up buying something, there is a 1:100 (or 1%) conversion rate.  go back top

Cascading Style Sheet (CSS) - are used to format the layout of Web pages. They can be used to define text styles, table sizes, and other aspects of Web pages that previously could only be defined in a page's HTML.  go back top

Cost Per Thousand Impressions (CPM) – An impression counts each time a visitor looks at an ad. Often used in online marketing campaigns.  go back top

DATABASE DRIVEN - With a normal static website, the information that you see is on the page itself. It does not change unless someone manually edits the page. On a database driven website, the information is not stored on the page, but in a database. Every time someone visits a particular page, the information is drawn from the database in order to display it on the page. Information can therefore be easily cross-referenced and the same information applied in many different ways, using formulas and different variables.  go back top

DIRECTORY or SEARCH ENGINE DIRECTORY - is a Website containing links to other sites which are organized into various categories. Examples of directories are Yahoo!, Open Directory, etc. The most well-known directory is Yahoo!. Many people feel that Yahoo! is more important to traffic-building than any single engine. The advantage of the directories is that the Websites listed are usually of a higher, more uniform quality. They are selected by humans, so it's not as easy to get in as it is for Search Engines.  go back top

DOMAIN NAME - A domain is a person or organization's unique space on the internet. In layman's terms, it is commonly used to mean the name of your website. Domain names (such as end in .com, .org, .net, .edu, .gov, .mil, .biz, or some other categorization (known as a "top level domain").  go back top

DOMAIN NAME Registrar - A business that leases you the right to exclusive use of a domain name. They are approved by regulatory bodies and have the responsibility of ensuring that no two domain owners get the same name. They also provide the dns network with information about the IP number to which you domain is pointed.  go back top

Domain Name System (DNS) - The DNS translates Internet domain and host names to IP addresses. DNS automatically converts the names we type in our Web browser address bar to the IP addresses of Web servers hosting those sites.  go back top

DOWNLOAD - When you transfer information from a website or server to your computer, this is called downloading. Collecting email is therefore a download, as is saving a document from the internet to your computer or installing a software program directly from the internet. Every time that you visit a website you are also downloading, because the information is passing from the server to your computer and often saved there without you even knowing (see "cookies").  go back top

Dreamweaver - A professional-level software program product of Adobe Systems, Inc. (formerly of Macromedia) for use in designing, building and maintaining Internet websites.  go back top

Dynamic Content - Information in Web pages which changes automatically, based on database or user information. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark.  go back top

Ecommerce - Electronic commerce (also known as ebusiness.). Buying and selling products and services via the Internet.  go back top

EMAIL - The internet equivalent to post and mail, email is an encoded message that is sent instantly to someone else's computer. It is however a "best attempt" facility and not foolproof, largely because of the complexity of the internet itself and the vast number of things that can cause the process to stall or fail.  go back top

Email Autoresponder - When a customer sends an e-mail to a certain address manned by an autoresponder, this powerful mailbot automatically fires back an e-mail response, usually an informative sales letter. Autoresponders are the e-mail equivalent of a fax-back service. They can save you hundreds of dollars when used for basic tech support, product inquiries for more details, sales-oriented letters to all kinds of questions etc.  go back top

EMAIL CLIENT - The software program that you use in order to send and receive email from your computer. All computers with Windows installed come with 2 email clients to choose from: Outlook and Outlook Express. Most people use one of these.  go back top

email publications - There are several kinds of publications that are e-mailed to customers: e-zines - the equivalent of an electronic magazine. Collection of articles of varying originality are e-mailed on a regular basis to subscribers.  go back top

e-zine - A magazine published in electronic form, especially on the World Wide Web.  go back top

newsletters - same as e-zines.  go back top

moderated mailing lists - joining one of these enables you to post to the list. If the moderator accepts the posting as relevant and valuable to the readership, it gets mailed to everyone in the next issue, either in digest format (all the postings in a single e-mailing, the best way to receive it), or one by one as they are accepted (too bothersome).  go back top

encryption - Transforming data so that it is unreadable to everyone except the intended recipient. The recipient of the encrypted data must have the proper decryption key to decipher the message.  go back top

Flash - A Web-based animation application that transforms Web pages into a swirl of action, colors, and excitement. Without broadband access, this involves longer loading time (and the potential loss of visitors who are unwilling to wait). As well, a Flash application means no content for Search Engines spiders to crawl and rank (which means that you can't take advantage of free Search Engine traffic).  go back top

Forum - A forum is a "meeting place" on a Web site where you go to ask and answer questions and to share information. Moderated or not, they function very much like newsgroups. Moderated ones work best, since spam and flames get weeded out.  go back top

Frames - An HTML technique allowing Web site designers to display two or more pages in the same browser window. Most search engines do not index framed Web pages properly - they only index the text present in the NOFRAMES tag. Unless a Web page which uses frames contains relevant content in the NOFRAMES tag, it is unlikely to get a high search engine ranking.  go back top

File Transfer Protocol (FTP) – An Internet standard for uploading and downloading files over the Internet. FTP utilities are used to transfer Web pages and other files from your hard drive to a remote Web server.  go back top

Graphics Interchange Format (GIF) – is a compact graphics file format developed by CompuServe, that was once the standard for online color photos and images. In recent years, however GIF has been superseded by JPEG for photos. JPEG does not permit transparency or animation so GIF’s are still widely used for graphics that use only a limited number of colors, transparency, animation or line-drawn images.  go back top

hits / pages / visits / visitors - When someone comes to your Web site, that's a visitor. No matter how long he stays on your site, he's still the same visitor. And that visit counts as one visit. If he goes away and comes back tomorrow, that's a new visit. But it does not count as a new visitor - he would best be counted as a repeat visitor. During one of his visits he starts at your home page, then goes to another. That's two page views (i.e., he has seen 2 different HTML documents).  go back top

HOST / HOSTING - In order for you to have an email address or a website, a computer somewhere, with all the necessary software, has to provide you with 3 things: an IP address, physical space to store the information and bandwidth that accommodates the flow of information that is taking place on your behalf. The company that provides you with these facilities is your host and you will pay them a fee for hosting your site and or email address. Every Web site is stored on a computer--called a server--that is connected to the Web. When your site is stored on one of these servers, your site is being "hosted" by the server.  go back top

Hyper Text Markup Language (HTML) - is the base language that’s used for creating websites. Common uses of the term are, "html coding" and "html website". A website created in pure html is also referred to as a static website. In other words, it does not interact with the visitor other than in the most basic ways. It stores no data and can not return data other than what is consistently on the page itself. Emails that use different fonts, colors, borders backgrounds and graphics are also generally coded in html, with the alternative being plain text.  go back top

Hyper Text Transfer Protocol (HTTP) - is a method used to transfer information on the internet and normally precedes the "description" of the actual resource being accessed and transferred. For example, websites and web pages are one type of resource, identified by their domain name (  go back top

Hyper text Transfer Protocol Secure (HTTPS) - is a combination of the Hypertext Transfer Protocol with the SSL/TLS protocol to provide encryption and secure identification of the server.  go back top

Internet Explorer (IE) – is the most commonly used internet browser in use, largely because it comes with Windows software and is the automatic default browser for any Windows user. The default can be changed to a different type of browser.  go back top

Internet Message Access Protocol (IMAP) - is a standard protocol for accessing e-mail from your local server.  go back top

Internet Protocol Address (IP Address) - Very simply, the IP address refers to the actual number that a web address name translates to. (also see "domain"). The IP number is the real address. When you get on the Web, your computer is assigned an IP address. This is a number that looks like These numbers belong to a host name, for example AOL or your local ISP or company where you work (if they have their own server). If you access the Internet via a dial-up service, your service provider assigns you a different temporary IP address every time you log on. If you access the Web via cable modem or DSL, your IP address remains static - it is always the same one.  go back top

Internet Service Provider (ISP) - The company that provides you with internet access (connection) and related services is your ISP.It is the company that provides you access to the Internet. This is what gets you going on the internet. Just like you cannot make a phone call without a telephone service provider to give you the use of their cables or towers, you cannot connect to the internet without an internet service provider to give you a connection to the internet. You get different types of connection: dial-up, ISDN, ADSL and wireless. Depending on the type of connection you choose, who you get your connection through and many other factors, you could end up with a slow or fast connection and a reliable or unreliable connection. However, not all connections are equal and no connection is necessarily the same from one day to the next or even one hour to the next. This is because of all the factors that can influence it. Some of these are: the equipment that your provider is using, the technical maintenance that they do, the software that they use, how busy the internet is at any given time, your physical location, the weather and even the condition of all of these things somewhere on the other side of the world.  go back top

JAVASCRIPT - A scripting language for enhancing Web pages designed by Sun Microsystems and Netscape as a supplement to the Java programming language. Java and JavaScript are not the same thing. With Javascript, developers can create dynamic Web pages and make them interactive.  go back top

Joint Photographic Experts Group (JPEG or JPG) - This file format for color-rich images was named after the Joint Photographic Experts Group, the original name of the committee that wrote the standard. It’s designed for compressing either full-color or gray-scale images of natural, real-world scenes. It compresses graphics of photographic color depth better than competing file formats like GIF, and it retains a high degree of color fidelity. It works well on photographs, naturalistic artwork, and similar material; not so well on lettering, simple cartoons, or line drawings.  go back top

KEYWORD or KEY PHRASE - An internet marketing term that refers to the main topics or subjects of your web pages in relation to how people would phrase them when searching for your products or services on the internet. For example, your topic may be "Quantifiable Analysis of the Strategic Business Model" but the average person searching for your exact information may simply search for "planning business strategies". Your key phrases are at the core of any website marketing strategy and needs to relate to your target market's thinking rather than your own.  go back top

keyword frequency - Denotes how often a keyword appears in a Web page or in an area of a page. In general, higher the number of times a keyword appears in a page, higher its search engine ranking although there are many other factors that affect your ranking. However, repeating a keyword too often in a page can lead to that page being penalized for spamming.  go back top

keyword weight or density - Denotes the number of times a keyword appears in a Web page as a percentage of all the other words in the page. In general, higher the weight of a particular keyword in a page, higher will be the search engine ranking of the page for that keyword. However, repeating a keyword too often in order to increase its weight can cause the page to be penalized by the search engines.  go back top

MAILSERVER - (Also see "server"). A mail server is a computer that distributes email. Simplest is to think of it as an internet version of your local post office.  go back top

mailing list - A mailing list is much like a newsgroup, except that it is e-mailed to everyone in the group. First, you subscribe to the mailing list (usually via e-mail, or by filling in a form). You will receive e-mail from the mailing list, either one by one as they are sent by others in the group, or all at once as a single digest e-mail at the end of the day (or week). A mailing list can be either moderated or unmoderated. A moderator will generally keep the group spam-free and on a higher plane. When you see a topic of interest, reply by composing and sending an e-mail. It will be sent to everyone in the group.  go back top

META description TAG - Included in the head section of an html web page and is visible to search engines but not human visitors. Meta tags provide information about a webpage, like the topic (title), keywords, description and also instructions to search engine robots and visitor browsers. Some search engines will display the text present in the Meta Description tag when the page appears in the results of a search. Including keywords in the Meta Description tag can improve the search engine ranking of a page for those keywords. However, some search engines ignore the Meta Description tag.  go back top

Meta Keywords tag - The tag present in the header of a Web page which is used to provide alternative words for the words used in the body of the page. The Meta Keywords tag is becoming less and less important in influencing the search engine ranking of a page.  go back top

Organic or Natural Search Listings - are results based on factors such as keyword relevancy within a Web page. These are the listings generally found on the left hand side in search engines, and are not influenced by direct financial payments, only by effective search engine optimization (SEO).  go back top

opt-in email marketing - Many Web marketers create a newsletter that offers content of value to the reader. The Web site asks visitors to subscribe to this newsletter. When they fill in and submit their e-mail address, they are said to be opting-in. The process of sending an e-zine or newsletter to people who have specifically requested to receive it is called opt-in e-mail marketing. It's a powerful, long-term relationship.  go back top

OPTIMIsE - This relates to how the page is structured (both code and content) with regard to search engines. A well optimized website is search engine friendly.  go back top

The second meaning relates to graphics and pictures that are used on websites. An optimized graphic is one that has been compressed as far as possible without sacrificing acceptable quality. This allows the image to load more quickly when someone visits a website.  go back top

Hypertext Preproccessor (PHP) - A programming language that is Linux based rather than Windows based. Normally used for increased functionality on a website or to work with a database. It works in conjunction with html and html variants and allows for functions to be run from the server rather than the visitor's browser.  go back top

PAGE RANK - is related to Google and used in regards to marketing and SEO. Each page of a website is given a ranking by Google, from 1-10. This page rank is the value that Google places on that particular page in relation to its subject matter and how relevant it is. The more relevant a page is believed to be the higher its ranking.  go back top

Portable Document Format (PDF) - A technology developed and owned by Adobe Systems, Inc. permitting the composition of electronic documents so that they can be viewed by others with composition and formatting (layout, typeface, etc.) intact even if the viewer does not have access to the software programs used in composing the document.  go back top

Pay Per Click (PPC) - A common term in internet advertising where you purchase advertising space on someone's website, like, but instead of paying a flat monthly rate, you pay a small amount each time someone clicks on your advertisement - which is a link that takes them to your website. This "small amount" can however go quite high, depending on the deemed value of the link. This is a very simplified explanation, but the principle is that you "pay for the clicks  you get".  go back top

Post Office Protocol (POP) - An Internet standard for delivering e-mail from a server to an e-mail client on a personal computer.  go back top

PROPAGATION - When an IP is changed because you have started up a new website or moved your website from one hosting company to another, every nameserver across the entire internet globally has to update its records to know where to find you. This process is called propagation and can take up to 48 hours. Sometimes even longer. This is because nameservers do not all update at the same time, some update more frequently that others and sometimes a nameserver can have a problem for a while. This means that some people can see the site and others can't. Some emails will reach their destination and others won't. Once domain propagation is completed however, everything should work as normal.  go back top

public relations (PR) - is a field concerned with maintaining public image.  go back top

redirect - A redirect occurs whenever the surfer gets sent to an address different than the one actually requested. It is often intentionally programmed, through rather simple code, either a META tag or a CGI script, that sends your visitor to a different Web page.  go back top

ROOT - In the context used here, this relates to website hosting. Often when you want to install a piece of software to work on (or run) your site, you will need "root access". This means that you have access to your hosting space at the highest level. To explain further: the information on the server is stored in different folders, arranged in a hierarchical order. The main folder in which all the other folders and sub-folders for your account are kept, is the root folder. If you go into your account on the server and can only see the main content folders, then you do not have root access.  go back top

robot or spiders – Visit website pages, read content and collect information. In a different context, it is also used to indicate a software which visits Web sites and collects email addresses to be used for sending unsolicited bulk email.  go back top

robots.txt - A text file present in the root directory of a Web site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.  go back top

SCRIPT - A piece of code that creates or enables a specific function on a website. The possible uses are endless, as are the different types of scripts that can be used. In the Internet world, a script is a program that runs on a server and processes requests in response to input from the browser. There is client scripting as well as server scripting.  go back top

SEARCH ENGINE - A program that collects, stores, arranges and normally ranks the various resources available on the internet. It is most commonly found on a website and used to find other websites - much like the yellow pages is used in the brick and mortar world. Search engines help a user find desired information or resources by searching for keywords that the user specifies. Examples of search engines are AltaVista, Google, Lycos, etc.  go back top

SEARCH ENGINE FRIENDLY (SEF) - This relates to how well a site has been put together. A search engine friendly website is one that search engines can easily read and find all the links on.  go back top

SEARCH ENGINE LISTING - When someone searches for something using a search engine, all the sites that are listed in response to that search have a "search engine listing".  go back top

Search Engine Marketing  (SEM) - A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).  SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion.   go back top

Search Engine Optimization (SEO) - very simply refers to the practice of tweaking website coding and content to achieve the highest possible search engine ranking. SEO practitioners are people who specialize in this.  go back top

SEARCH ENGINE RANKING - Different to a search engine listing because a listing means the site appears anywhere on the list. Ranking relates to exactly where on the list it appears. Closer to the top means it has a higher ranking. A critical consideration in having your website found on the internet. The practice of trying to ensure that a Web site obtains a high rank in the search engines. Also called search engine positioning, search engine optimization etc.  go back top

SEARCH ENGINE RESULTS PAGE (SERP) - When someone searches for something using a search engine, the list of websites and links that the search engine responds with is the search result. The aim of any website is to appear high in the search result. SERPS contain both organic or natural listings and sponsored or paid listings.  go back top

secure sockets layer (SSL) - A transaction security standard developed by Netscape Communications to enable commercial transactions to take place over the notoriously non-secure Internet. SSL delivers server authentication, data encryption, and message integrity. With SSL implemented on both the client and server, your Internet communications are transmitted in encrypted form. The information you send can then be trusted to arrive privately and unaltered to the server you specify.  go back top

SERVER - A server is a computer that is used to house websites and provide a physical storage area for websites and emails. Without a server, your website would not be viewable to the world. Servers are normally provided by hosting companies who keep the servers in special premises, under special conditions and with permanent connections to the internet.The term server is also used to describe the software and operating system that makes the act of serving information possible.  go back top

server-side - Something that is done totally on your Web host's computer (or your own server, if you run you own), not on your desktop computer. It is generally a much faster way to get stuff done.  go back top

SITEMAP - This is an index to all the content on a website. It is normally in XML format which helps search engines find all your links or a webpage accessible from the front page of the site and is used for two purposes: to help people find what they are looking for on the site and to help search engines find all your links.  go back top

SPAM - A somewhat controversial word which has different extremes of meaning to different people. Very simply, spam is junkmail, normally sent out in bulk and normally with no regard as to whether you want to receive it or not. Serious spammers will in fact use your protests as proof that you are seeing their emails and spam you even more. In a different context spam is using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a Web page, optimizing a page for a keyword which is unrelated to the contents of the Web site, using invisible or tiny text, etc. Most search engines will penalize a page which uses spamming. Also called spamdexing.  go back top

splash page - A media-rich (usually Flash) entry page to a Web site. Usually, these pages take some time to load. There is some health debate and controversy as to the value of these pages. cautioned because some visitors won’t wait for your page to load and resort immediately to the BACK button in their browser.  go back top

streaming - On the Web, usually you wait for a file to download before you can see it. Same goes for music - you wait for a midi file to download, then you can listen to it. But streaming plug-ins, like RealAudio, play the music as it downloads!  go back top

SUBDOMAIN - A domain that is behind another, but totally separate. Using sub-domains you can effectively have multiple "domains" on a single registered domain name and hosting account. A sub domain address would be written like: The "something-else" is the sub domain.  go back top

TIMEOUT - If you try to connect to any server on the internet - to view a website or collect email - and it takes too long, you will have a timeout. It purely means it has taken too long, so the process was aborted. This is often what has happened when you get an error while trying to send or receive email, or when you try to visit a website and instead get a page that tells you the site cannot be found. Often just trying again immediately fixes the problem.  go back top

Title tag - The contents of the Title tag is generally displayed by the browser at the top of the browser window. The search engines use the Title tag to provide a link to the sites which match the query made by the user. Having keywords in the Title tag of a Web page can significantly increase the search engine ranking of the page for those keywords.  go back top

TRAFFIC - Much like the physical world, traffic refers to all the people and computers that are using a particular route at a given time or who access a specific resource. The number of visitors to a website, for example, is also referred to as traffic. Traffic is also often spoken about when it comes to hosting. If a host tells you that you are allowed X amount of traffic, they are telling you how much of the server resources you are allowed to use. This is also called "bandwidth".  go back top

UPLOAD - For a website to be visible to the world, it has to be put on the server that is hosting it. This process is called uploading because you are literally loading your information, pages, pictures, etc. up onto the server.  go back top

Uniform Resource Locator (URL) - Allows all resources on the internet to be located in a uniform manner. A URL is a website address that has all the pertinent information for finding the exact location attached to it. is this website's url and is this exact page's url (notice the extra part after the .com).  go back top

VIEW SOURCE - Both Netscape and IE allow you to see the HTML coding behind the actual Web page that you see with your Web browser software. The command is under the View menu. It's a terrific way to quickly learn how Web sites accomplish neat effects, what kind of keywords are used by your competition, etc., etc.  go back top

VIRUS - A computer program that reproduces itself and that is frequently malicious. The most common terms that are heard with regard to viruses are Worms (not really a virus, but often referred to as such) and Trojan Horses, because these are the most commonly experienced among the general internet population. A good firewall or anti-virus program can offer protection from viruses as long as the program is regularly updated and consistently used. Additionally, they traditionally can only infect a computer if the user invites it in by performing an action - clicking a link, opening an email attachment or downloading it from the internet.  go back top

WEBMAIL - Email that you can check from any computer anywhere in the world using software on a server.  go back top

WEB PAGE or PAGE - Just one page rather than a complete website (see below). A page is not the same as, for example, the page in a book. The length is not limited by a fixed height and width, but by user-friendliness, good practice and practicality.  go back top

WEBSITE - The actual website itself. The website is the content that dictates what people see and do when they go to your website address.  go back top

WEBSITE ADDRESS - This is the location of your website and is normally typed as: Our website address is:  go back top

WEBSITE ACCESSIBILITY - Relates to web design/coding standards and refers to how easy it is for everyone to use your website, including people who are visually impaired or in any way physically handicapped, or limited by older or less common computers and software.  go back top

World Wide Web (www) or The NET - are other names for "The Internet". Refers to the entire network that exists worldwide, making communication and information accessible to anyone with a computer and connection.  go back top

eXtensible Markup Language (XML) - A programming language/specification that provides a powerful set of tools for developing the next generation of Web applications. It enables Web authors and designers to create their own customized tags to provide functions not available with HTML. For example, XML supports links that point to multiple documents, as opposed to HTML links, which can reference only one destination each.  go back top

ZIP - A Windows-based compressed file commonly referred to as a "ZIP file." ZIP files can hold one or many files as well as a directory structure. On the Web, large graphics and programs are usually compressed into ZIP files and then made available for download. After you download the file, you need to use a decompression software program to "UNZIP" it.  go back top



Short list of web term and internet terminology acronyms.

Active Server Page

Content Management System

Cost Per Thousand Impression

Cascading Style Sheets

Domain Name System

File Transfer Protocol

Hyper Text Transfer Protocol

Hyper Text Transfer Protocol Secure

Hyper Text Markup Language

Internet Message Access Protocol

Internet Protocol

Internet Service Provider

Portable Document Format

Hypertext Preprocessor

Post Office Protocol

Public Relations

Search Engine Optimization

Search Engine Marketing

Search Engine Friendly

Search Engine Results Page

Secure Sockets Layer